“We owe it to our daughters to demand a world that is worthy of them.” – GCD

GCD: Glass Cliff Divas,

making reference to the glass cliff phenomenon. This is the phenomenon where women in business are put in positions of power when the likelihood of failure is highest. So, beyond the glass ceiling lives the glass cliff for our female role models to proverbially fall off of. Yet, when a women is selected to lead during crisis or downturn, they are more likely to succeed over their male counterparts! GCD speaks to that challenge and calls upon business leaders and owners to change the status quo and spark social impact in their model.

Origin and Etymology of DIVA: 

Italian, literally, goddess, from Latin, feminine of divus divine, god.

(’nuff said)

As young girls of single mothers, we both spent most of our childhoods dreaming of the quality time our families couldn’t afford to take. It is incredibly meaningful to us to create efficient strategies that stretch your budget the furthest, ensure your message is being delivered and allowing for meaningful relationships both within and outside of your company. Glass Cliff Divas finds purpose in giving business owners the balance they need at work and at home. Allowing us to take on the time-consuming aspects of marketing, business owners can dedicate more time to creating good in their communities and quality time with their loved ones all while knowing their company is growing and prosperous.