About Us

We’re GCD Social.

A digital marketing agency that specializes in social impact storytelling  & advertising.

By implementing marketing strategies specifically developed for you, we empower and train companies to build a strong presence online, optimize their sales process for maximum results and create social good within their business.

Simply put, you started your business to make a difference and we want you to succeed in your mission efficiently, effectively and profitably.

Our strong sales experience and passion for process development make us a unique and indispensable partner for your business growth.

Ask us what we stand for…

“We owe it to our daughters to demand a world that is worthy of them.” – GCD

GCD: Glass Cliff Divas,

making reference to the glass cliff phenomenon. This is the phenomenon where women in business are put in positions of power when the likelihood of failure is highest. So, beyond the glass ceiling lives the glass cliff for our female role models to proverbially fall off of. Yet, when a women is selected to lead during crisis or downturn, they are more likely to succeed over their male counterparts! GCD speaks to that challenge and calls upon business leaders and owners to change the status quo and spark social impact in their model.

But why “Diva”?

Origin and Etymology of DIVA: 

Italian, literally, goddess, from Latin, feminine of divus divine, god.

(’nuff said)

As young girls of single mothers, we both spent most of our childhoods dreaming of the quality time our families couldn’t afford to take. It is incredibly meaningful to us to create efficient strategies that stretch your budget the furthest, ensure your message is being delivered and allowing for meaningful relationships both within and outside of your company. Glass Cliff Divas finds purpose in giving business owners the balance they need at work and at home. Allowing us to take on the time-consuming aspects of marketing, business owners can dedicate more time to creating good in their communities and quality time with their loved ones all while knowing their company is growing and prosperous.

The Divas

Brittney Pickett, Co-Owner // Director of Dream Fulfillment

Caitlin Cooke, Co-Owner // Director of Digital Sorcery

Luba Marczuk // Digital Sorceress

Sarah Alexander // Operations Maven

Kyle Matthews // Digital Sorcerer + Video Animator

Ola Asagba // Dream Fulfillment Strategist

Cassie Sarazin // Photography Guru
of sarazinphotography.com

Our Dream Client Prototype Is:

You started your business because you wanted more out of life.
More time, more balance, more purpose. You are proud and dedicated to what you have built and want to utilize
your platform to create good in your community. Innovative, compassionate and a true force to recon with. You are looking for
a unique and indispensable partner to assist in your business growth and bring your hard work to new heights.

What is your Dream Client Prototype? Click here to find out

CALGARY // MUSKOKA

Contact us to set-up an appointment

Contact

AB: (587) 434-1499
ON: (705) 205-8700

hello@glasscliffdivas.ca