By Women – For Women
& Why it’s important in business

From the very moment my best friend and I decided to go into business together, we knew it would be a tribute to bad ass women everywhere. Whether it would take us 10 months or 10 years, we weren’t sure yet. But being mothers to some bad ass girls and feeling pretty bad ass ourselves, we knew our feminism would spill out into just about everything we touched.

Our Path

In our brief lives so far, being driven, goal oriented women has not been an easy path. Sure, we have made leaps and bounds as far as societal views of women over all, but we still have so far to go.

Stats Canada noted in the 2016 census educational portrait that adult Canadian women complete more post secondary education programs compared to their male counterparts. Yet, somehow, women are still paid significantly less than men with the same educational background regardless of their level of educational training. If you want to see what I’m talking about, check it out here.


Pay Equality

While I could literally talk for hours about equal pay for women and even more so for women of minority, I digress…

The point is this:

Women are well educated, capable and willing to get shit done in business. They have ALWAYS been. Women are also deserving of an equal wage, deserving of leadership roles, and to be asked about their careers AND about their families. The top field of study for both men AND women is BUSINESS as of 2016. So choosing to support females in business is not something we take lightly. This is not a charitable business endeavour. We just simply recognize the unbridled power of brilliant women and want to help harness that resource. We are here to help unify that message and unhinge ourselves unapologetically into the business world. Unleash your inner DIVA and build those empires, achieve those goals, succeed, grow, fail, and get back up, girl! Be the damn CEO your mother wanted you to marry!


Diva love xox

Brittney and Caitlin Signature